Mamedica:

Changing the face of prescription medication in the UK

I worked with Mamedica as senior marketing manager to position the clinic and dispensary as the UK's leading private medical cannabis clinic.

Working directly with the founders, I project-managed the brand's conception and launch, overseeing all patient-facing touchpoints and driving brand awareness in the business’s first year of operations.

Key wins:

Drove 79k traffic to the Mamedica site in year one
Generated 136k interactions across our social platforms
Implemented an Access Scheme leading to key press coverage in The Sunday Times, BBC and Healthline

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What support I offered

- Comprehensive brand direction across all touchpoints, including print collateral, events, and photoshoots
- Brand development and positioning
- Reporting and analysis to shareholders
- Influencer Partnerships
- Social media content creation for YouTube, Instagram, TikTok
- Blogs
- Built out the marketing funnel to support a seamless patient experience and reduce patient drop-offs
- Produced a monthly newsletter with an average open rate of 38% with our community
• Carefully crafted copy to drive awareness through education across the Mamedica service
- Managed both the Clinic and Pharmacy websites to drive SEO ranking and ensure our content stayed relevant and educational
- Interviewed and supported case studies for coverage opportunities
- Managed our press team to identify key press opportunities and respond in a highly proactive manner to breaking news