Case Study
Positioning the UK's Leading Private Medical Cannabis Clinic
The Challenge & The Solution
Mamedica needed to launch as the UK's leading private medical cannabis clinic in a highly regulated, stigmatised industry. They required comprehensive marketing leadership to build trust, drive patient awareness, and establish the brand during their first year of operations.
I worked with Mamedica as their Senior Marketing Manager, working directly with the founders to project-manage the brand's conception and launch, overseeing all patient-facing touchpoints.
How I Supported Nukoko
Brand Development & Positioning
Led comprehensive brand direction across all touchpoints, including print collateral, events, photoshoots, and patient communications. Built brand positioning to establish trust in a sensitive healthcare category.
Strategic Reporting
Provided regular reporting and analysis to shareholders on marketing performance and patient acquisition.
Content & Community Building
Created educational content across YouTube, Instagram, and blog to drive awareness through education. Produced monthly newsletter achieving 38% average open rate.
Marketing Funnel Optimisation
Built out the complete marketing funnel to support a seamless patient experience and reduce drop-offs in the patient journey.
Partnership Strategy
Developed and managed partnerships to build credibility and reach target audiences.
PR & Media Relations
Managed press team to identify opportunities and respond proactively to breaking news. Interviewed and supported case studies for major coverage opportunities.
Access Scheme Development
Implemented an Access Scheme that led to significant press coverage and patient acquisition.
The Results
79K website visitors
In year one of launch
136K social interactions
Across all social platforms
Major press coverage
The Sunday Times, BBC, Healthline, and other key publications
38% email open rate
Monthly newsletter performance
Comprehensive brand launch
Successfully positioned Mamedica as the UK's leading private medical cannabis clinic
