Nolii:

Creating the tech accessories of tomorrow

I worked with Nolii to position the D2C business as an aspirational, design-focused brand.

I oversaw the content creation and community management alongside events and activation.

Key wins:

Influencer partnership resulted in 1.8x ROI
Created a targetted gifting strategy generating organic coverage in Vogue, Wired and multiple mega influencers
Delivered 2450% growth & reached over 7.9m YoY through influencer collaborations, paid ads, gifting outreach and content creation

- Influencer Partnerships: Produced Nolii’s influencer strategy, partnering with creatives who helped magnify the brand's messaging across key audience segments from tech, lifestyle and interiors
- Social media content creation
- Blogs
- Comprehensive brand direction across all touchpoints, including print collateral, events, and photoshoots
- Brand development and positioning
- Reporting and analysis to shareholders
- Produced a weekly Sunday bulletin which supported growth of our email database by +755%
- Supported in crafting brand copy that positioned Nolii as a leading voice within the London design space
- Managed the Nolii site to support SEO through weekly content updates
- Influencer gifting gained the brand organic coverage with press titles and mega influencers such as ‘Mr Whose The Boss’ (18.5m YouTube followers)