Case Study
Building Brand Awareness for Modular, Sustainable Tech Accessories
The Challenge & The Solution
Nolii is a London-based D2C brand that creates modular, design-focused tech accessories with a strong sustainability ethos, emphasising reusable design and responsible sourcing. As an emerging brand in a crowded market, they needed to differentiate themselves as an aspirational, design-led choice while building awareness and driving growth.
I worked with Nolii as their Marketing Manager to position the brand within the London design space and expand their reach through strategic influencer partnerships, content creation, and brand positioning.
How I Supported Nolii
Social & Influencer Strategy
Developed and executed a comprehensive social and influencer strategy across tech, lifestyle, and interiors audiences. Built a strategic gifting program that generated considerable organic press coverage.
Brand Campaign Management
Oversaw end-to-end brand campaigns, including a complete rebrand of sustainable packaging based on community feedback - demonstrating Nolii's commitment to environmental responsibility.
Content Creation & Creative Direction
Creatively directed content across email, website, and social channels. Delivered 65% of the brand's journal articles covering lifestyle, news, and brand updates. Designed social content using Canva, Photoshop, and InDesign.
Brand Messaging & Copywriting
Developed key messaging across all touchpoints that positioned Nolii's modular, reusable design philosophy as both aspirational and sustainable.
Email Marketing
Launched a weekly Sunday bulletin that built an engaged community and drove database growth.
Marketing Operations
Managed marketing tech stack, including Buffer, Klaviyo, Zendesk, YOTPO, and Shopify, to streamline operations and track performance.
The Results
+2,450% social growth
Reached over 7.9M people YoY through influencer collaborations, gifting outreach, and content creation
1.8x ROI
On influencer partnerships
Major press coverage
Organic features in Vogue, Wired, and coverage from mega-influencer Mr Whose The Boss (18.5M YouTube followers)
+755% email database growth
Through weekly Sunday bulletin and community engagement
Sustainable packaging rebrand
Led community-driven initiative to improve environmental impact
65% of brand content
Created majority of journal articles establishing brand voice and thought leadership
‘Ellie was an integral part of growing the Nolii brand in our first year and raising brand awareness across multiple platforms. She grew our social channels significantly through establishing meaningful influencer partnerships, gifting outreach, and creating engaging content that really resonated with our audience.’
Antonia, Senior Marketing Manager, Nolii
