Swizzle:

Positioning a new drinks delivery app in the UK

As Head of Marketing at Swizzle Delivery, I worked in partnership with the Co-Founders to launch the business as the smart, go-to drinks delivery app for Londoners.

Key wins:

In alignment with insight from market research, I designed the Swizzle branding. Included elements such as tone of voice, website, brand guidelines and app copy

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What support I offered

- Comprehensive brand direction across all touchpoints, including print collateral, events, and photoshoots
- Brand development and positioning
- Reporting and analysis to shareholders
- Influencer Partnerships
- Social media content creation
- Blogs
- Website CMS
- Customer interviews and reporting to identify brand opportunities and inform positioning
- Competitor Analysis
- Built out the marketing funnel to support a seamless customer experience and drive repeat purchases
- Produced community and sales emails in line with business activation
- Produced the brand’s tone of voice
- Crafted all brand copy across website, app and brand assets to inspire and engage our community
- Meta ads