Case Study
Launching the UK's Alternative Chocolate
The Challenge & The Solution
Nukoko is an innovative B2B chocolate solutions company transforming fava beans into chocolate solids and powders, addressing the growing food crisis through regenerative sourcing. As they prepared to launch in the UK market, they needed a comprehensive go-to-market strategy and brand positioning to differentiate themselves in a competitive space.
I worked with Nukoko as their Fractional Marketing Manager over the past year on a light-touch package to set the stage for their launch.
How I Supported Nukoko
Brand Strategy & Positioning
Complete brand strategy overhaul to position Nukoko as a leader in sustainable chocolate alternatives in the UK market.
Go-to-Market Planning
Built a full 360° marketing plan and budget across PR, paid advertising, website strategy, communications, email marketing, and partnership opportunities.
Press & Media Relations
Led press outreach and secured coverage in key industry and consumer publications to build awareness ahead of launch.
Social Media Strategy & Content
Created and executed a LinkedIn social media strategy focused on growing their audience in key EU markets with targeted content.
Email Marketing
Developed email strategy, built campaigns, and grew their subscriber list with strong engagement rates.
Website Launch & Analytics Launched new website and built out analytics foundation to track performance and inform future growth decisions.
The Results
Complete brand strategy overhaul
Set for market launch in the EU, UK and USA
+82% follower growth
From key EU target markets
61.3% email open rate
vs. 28-34% industry average
1.4K new site users
In the first 15 days of the new website launch
Analytics foundation built
Set up tracking and reporting systems for future growth
‘Great to have been working with you, Ellie and bring growth for Nukoko. Look forward to continue to work together.’
Ross, Nukoko Co-Founder
