Liz Earle Beauty Co:

Changing the face of prescription medication in the UK

As a Marketing Assistant at Liz Earle, I strategically bridged communication between store locations and the head office to optimize campaign effectiveness. I also provided crucial support to 280 Boots concessions and 4 Liz Earle flagship stores nationwide, ensuring seamless execution of marketing initiatives.

Key wins:

  • Produced Liz Earle’s ‘Skin’ UK book tour launch working in partnership with John Lewis. The event series invited over 8k guests through the door

What support I offered

    • Produced an events calendar featuring 32 activities for the Liz Earle flagship portfolio to position the brand as the leader within the natural skincare space

    • Oversaw tight deadlines and budgets to produce print store collateral in line with the marketing calendar.

    • Collaborated closely with the marketing team to ensure consistent brand communication across campaigns, leveraging briefing emails and social content to reinforce brand identity and messaging effectively

    • Supported with gifting

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