Oasis:
Timeless elegance and contemporary flair: Repositioning the Oasis women
I worked under the Senior Marketing Manager at Oasis to support brand communication and activation events for our bricks-in-mortar stores, concession stands and digital presence.
Key wins:
Managed the social scheduling across all platforms with a collective following of 640k followers.
Planned and delivered the content for 32 localised Oasis store accounts
Co-ordinated the launch events of Frankie Bridge's collection with Oasis, overseeing the flagship VIP launch and collateral rolled out across 92 stores and 437 concessions
What support I offered
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Produced memorable activation events for product, campaign and location launches
Worked in collaboration with area managers to bring to life campaigns across 92 stores across the UK
Oversaw tight deadlines and budgets to produce print store collateral in line with the marketing calendar
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Worked in cross-team synergy to ensure relevant brand messaging was achieved in stores. This included briefing social, email, print and paid content
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Social Media assistance for both local and centralised accounts